Privacy Policy

1. Introduction

ALPAHO INTERNATIONAL LTD ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://alpaho-international.uk or engage with our marketing services.

We are a UK-based company registered in England and Wales, and we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our services, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, company name, job title
• Business Information: Company size, industry, marketing challenges, project requirements
• Communication Data: Records of our communications, including emails, phone calls, and meeting notes
• Marketing Preferences: Your preferences for receiving marketing communications

2.2 Technical Information

When you visit our website, we automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click-through rates, referral sources
• Cookies and Tracking: Information collected through cookies and similar technologies

2.3 Third-Party Information

We may receive information about you from third-party sources, including business partners, marketing platforms, social media platforms, and publicly available sources such as LinkedIn or company websites.

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Service Delivery

• Providing marketing consulting and services
• Communicating about projects and deliverables
• Managing client relationships and accounts
• Processing payments and invoicing

3.2 Marketing and Communications

• Sending marketing communications and newsletters
• Providing industry insights and thought leadership content
• Inviting you to events, webinars, and workshops
• Personalizing marketing messages and content

3.3 Business Operations

• Improving our website and services
• Analyzing usage patterns and preferences
• Conducting market research and analysis
• Complying with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Consent: When you provide explicit consent for marketing communications
• Contract: When processing is necessary for performing our services
• Legitimate Interests: For business development, marketing, and improving our services
• Legal Obligation: When required by law or regulation

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

5.1 Service Providers

We work with trusted third-party service providers who assist us in delivering our services, including cloud hosting providers, email marketing platforms, CRM systems, and analytics tools. These providers are contractually bound to protect your information.

5.2 Business Partners

We may share information with business partners when providing joint services or when you have expressed interest in their services. We will always inform you before sharing your information for these purposes.

5.3 Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection
• Secure backup and recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our typical retention periods are:

• Client Data: 7 years after the end of our business relationship
• Marketing Data: Until you unsubscribe or withdraw consent
• Website Analytics: 26 months from collection
• Communication Records: 3 years from last contact

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another organization
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for marketing communications

To exercise any of these rights, please contact us using the information provided in Section 12. We will respond to your request within one month.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website usage. We use the following types of cookies:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality. For more information, please see our Cookie Policy.

10. International Data Transfers

Some of our service providers may be located outside the UK and European Economic Area (EEA). When we transfer your personal data internationally, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the UK Information Commissioner's Office
• Adequacy decisions recognizing equivalent data protection standards
• Certification schemes and codes of conduct

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

12. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

13. Complaints

If you believe we have not handled your personal data in accordance with this Privacy Policy or applicable data protection laws, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending an email notification to registered users
• Providing notice through our services

The updated Privacy Policy will be effective immediately upon posting. Your continued use of our services after any changes indicates your acceptance of the updated policy.

15. Definitions

For the purposes of this Privacy Policy:

• "Personal Data" means any information relating to an identified or identifiable natural person
• "Processing" means any operation performed on personal data, including collection, use, storage, and deletion
• "Data Controller" means ALPAHO INTERNATIONAL LTD, which determines the purposes and means of processing personal data
• "Data Processor" means any third party that processes personal data on our behalf
• "Data Subject" means the individual to whom personal data relates