Terms & Conditions

1. Introduction and Acceptance

These Terms and Conditions ("Terms") govern your use of the website https://alpaho-international.uk and the services provided by ALPAHO INTERNATIONAL LTD ("we," "our," "us," or "Company").

By accessing our website or engaging our services, you agree to be bound by these Terms. If you do not agree with any part of these Terms, you must not use our website or services.

2. Definitions

In these Terms, the following definitions apply:

• "Services" means all marketing consulting, digital marketing, branding, SEO, social media marketing, analytics, and related services provided by the Company
• "Client" means any individual or entity that engages the Company's services
• "Agreement" means the contract between the Company and Client, including these Terms and any service-specific agreements
• "Deliverables" means all work products, reports, strategies, and materials created by the Company for the Client
• "Confidential Information" means any proprietary or confidential information disclosed by either party

3. Services Description

ALPAHO INTERNATIONAL LTD provides comprehensive marketing services for technology companies, including but not limited to:

• Digital marketing strategy and implementation
• Brand development and positioning
• Search engine optimization (SEO)
• Social media marketing and management
• Marketing analytics and reporting
• Strategic marketing consulting

Specific service details, deliverables, timelines, and pricing will be outlined in individual service agreements or statements of work.

4. Service Agreements and Scope

4.1 Service Engagement

All services are provided under separate service agreements that specify the scope of work, deliverables, timelines, and fees. These Terms form part of all service agreements unless explicitly modified in writing.

4.2 Scope Changes

Any changes to the agreed scope of work must be documented in writing and agreed upon by both parties. Additional work outside the original scope may incur additional fees.

4.3 Client Responsibilities

Clients are responsible for providing timely access to necessary information, systems, and personnel required for service delivery. Delays caused by client non-cooperation may affect project timelines and costs.

5. Fees and Payment Terms

5.1 Fees

Service fees are specified in individual service agreements. All fees are exclusive of VAT and other applicable taxes unless otherwise stated.

5.2 Payment Terms

• Invoices are payable within 30 days of invoice date
• Payment methods include bank transfer and other agreed methods
• Late payments may incur interest charges at 8% per annum above the Bank of England base rate
• We reserve the right to suspend services for overdue payments

5.3 Expenses

Pre-approved expenses incurred in delivering services will be charged to the Client at cost plus a reasonable administrative fee.

6. Intellectual Property Rights

6.1 Company IP

All methodologies, processes, templates, and pre-existing intellectual property owned by the Company remain our exclusive property.

6.2 Client IP

Clients retain ownership of their pre-existing intellectual property, including trademarks, copyrights, and proprietary information.

6.3 Work Product

Unless otherwise agreed in writing, deliverables created specifically for the Client become the Client's property upon full payment of fees. However, the Company retains the right to use general knowledge, skills, and experience gained during the engagement.

6.4 Third-Party IP

Any third-party intellectual property used in delivering services remains the property of its respective owners. Clients are responsible for obtaining necessary licenses for continued use.

7. Confidentiality

7.1 Mutual Confidentiality

Both parties agree to maintain the confidentiality of any proprietary or confidential information disclosed during the engagement.

7.2 Exceptions

Confidentiality obligations do not apply to information that is:

• Publicly available through no breach of these Terms
• Independently developed without use of confidential information
• Required to be disclosed by law or court order
• Previously known to the receiving party

7.3 Duration

Confidentiality obligations survive termination of the service agreement and continue for a period of 5 years.

8. Data Protection and Privacy

We process personal data in accordance with our Privacy Policy and applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

When processing personal data on behalf of Clients, we act as a data processor and will enter into appropriate data processing agreements to ensure compliance with data protection requirements.

9. Warranties and Disclaimers

9.1 Service Warranties

We warrant that services will be performed with reasonable skill and care in accordance with industry standards. We do not guarantee specific results or outcomes from our marketing services.

9.2 Disclaimers

Except as expressly stated in these Terms:

• All services are provided "as is" without warranties of any kind
• We disclaim all implied warranties including merchantability and fitness for purpose
• We do not warrant that services will be uninterrupted or error-free
• Marketing results depend on various factors beyond our control

10. Limitation of Liability

10.1 Liability Cap

Our total liability for any claims arising from or related to services provided shall not exceed the total fees paid by the Client for the specific services giving rise to the claim.

10.2 Excluded Damages

We shall not be liable for any indirect, consequential, special, or punitive damages, including but not limited to:

• Loss of profits or revenue
• Loss of business opportunities
• Loss of data or information
• Cost of substitute services

10.3 Exceptions

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or other liability that cannot be excluded by law.

11. Termination

11.1 Termination for Convenience

Either party may terminate a service agreement with 30 days' written notice. The Client remains liable for all fees for services performed up to the termination date.

11.2 Termination for Cause

Either party may terminate immediately upon written notice if the other party:

• Materially breaches these Terms and fails to remedy within 14 days of notice
• Becomes insolvent or enters bankruptcy proceedings
• Ceases to carry on business

11.3 Effect of Termination

Upon termination, we will deliver all completed deliverables and return Client materials. Provisions relating to payment, confidentiality, intellectual property, and limitation of liability survive termination.

12. Force Majeure

Neither party shall be liable for any failure or delay in performance due to circumstances beyond their reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, government actions, or pandemic-related restrictions.

13. Website Use Terms

13.1 Permitted Use

You may use our website for lawful purposes only. You agree not to use the website in any way that could damage, disable, or impair the website or interfere with other users' access.

13.2 Prohibited Activities

• Attempting to gain unauthorized access to our systems
• Transmitting viruses or malicious code
• Using automated systems to access the website
• Copying or reproducing website content without permission

13.3 Website Availability

We strive to maintain website availability but do not guarantee uninterrupted access. We may suspend access for maintenance or other operational reasons.

14. Dispute Resolution

14.1 Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales.

14.2 Jurisdiction

Any disputes arising from these Terms or our services shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14.3 Alternative Dispute Resolution

Before initiating court proceedings, parties agree to attempt resolution through good faith negotiations and, if necessary, mediation through a mutually agreed mediator.

15. General Provisions

15.1 Entire Agreement

These Terms, together with any service agreements and our Privacy Policy, constitute the entire agreement between the parties and supersede all prior agreements and understandings.

15.2 Amendments

We may update these Terms from time to time. Material changes will be communicated through our website or by email. Continued use of our services after changes indicates acceptance of the updated Terms.

15.3 Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

15.4 Assignment

We may assign our rights and obligations under these Terms to a third party. Clients may not assign their rights without our prior written consent.

15.5 Waiver

No waiver of any provision of these Terms shall be deemed a continuing waiver or waiver of any other provision.

16. Contact Information

For questions about these Terms or our services, please contact us: